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What Niche Marketing
Is
Not |
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What Niche Marketing is
Not
Niche marketing is not about trying to
sell your product or service to the world at large. As a small
businessperson, you couldn’t afford that kind of multi-million
dollar advertising budget. It isn’t possible. You can,
however, with only a computer, an Internet connection and a
good idea sell to a smaller audience using niche marketing.
Niche marketing is not about trying to
compete. Competition is taken out of the equation when you do
niche marketing. You aren’t out there in the world lined up
beside or behind a million other people who are selling the
same thing you are selling. You are selling to a specific
audience that you have created for yourself with your opt-in
email list.
Niche marketing is not about selling to
different people every day of the week. Once you have your
list built, you can sell to the same people time and time
again. By taking as much time as you need and putting forth
enough effort to get to know the people who make up your list
of buyers you can continue to sell to them.
Niche marketing is not about focusing on
the big picture. It is about focusing on the small picture and
the smaller the better. Narrowing your niche down to a very
specific part of a larger market assures you of gaining a fair
market share of that small part. The world is a big place and
there are billions of people. You only need an infinitesimal
portion of the population to have a huge list of potential
buyers of your products or services.
Niche marketing is not about seeing only
the impossibilities. Niche marketing is only about looking
closely at the possibilities. Small possibilities converted to
sales can equal big profits.
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