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Anonymous
Visitor
Marketing |
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Anonymous Visitor
Marketing
Anonymous visitor marketing or anonymous
user marketing is nothing but changing the content of the
website according to the taste of the visitor and thus making
the information more relevant. Some kind of data is attached
with each user known as metadata or supplemental data that is
similar to human sensory nerves and gives an idea about how to
react to the approaching person.
Metadata or supplemental data consists of
information like the geographic location, IP address, browser
languages like English, Chinese, German, etc., and also
information about domain extension like .edu, .gov, .mil,
etc., internet connection speed, operating system, search
keyword or sentence, referring URL and screen resolution.
Graphical location tells about the
approximate address of the visitor. By this information, the
server can search and display information which is specific
for the people of that location. Information like climate,
temperature, local happening, and time can be displayed
accurately.
IP address or Internet protocol address
gives idea of the specific Internet service, company the
person is related to. If belonging to an Internet provider the
web page displays the speed of the connection and if related
to a specific company the website displays the name and logo
of the company.
A web page can be formatted in different
languages. By analyzing the browser language, the visitor can
be can be served with a web page which is easy for him to
understand and the visitor is made to feel that the website is
centered on his mother tongue which will make him more
comfortable.
Different organizations and different
sectors have different domain extensions. A website with a
.gov extension means that its a government website and a
website with .edu extension refers to an educational
organization. So the content of the webpage can be changed
according to the organization the visitor is related to.
Depending on the Internet connection
speed if there are any multimedia downloads the size of
downloads can also be managed. There will be different
resolution versions of a particular download and if the speed
is low, multimedia with the lowest resolution will be
downloaded to the visitor’s temporary Internet files. This
will not interrupt the normal working of the computer.
Different operating systems have
different requirements and their functionality also varies.
Some websites provide downloadable software and updates which
will not be compatible with all kinds of operating systems.
These limitations can be determined without interrupting the
user.
Search keyword or sentence can be
utilized to apply search engine optimization techniques or SEO
techniques to the website to make the matter more relevant.
Linking data to a specific keyword, which is displayed
automatically making the visitor feel that his query was dealt
with effectively, does this.
Referring URL helps the sponsor to
compare data with that of the previous page and bring it on
the present page. This increases the competition between the
websites, the present website will try to prove to be better
than the previous website.
If the visitor is surfing the Internet
with his hand held device or mobile, the content of the
website is trimmed to fit the screen resolution of the device.
If the amount of data that is viewed on a normal monitor is
displayed over the hand held device, the data will overlap
with each other and the content won’t be readable.
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