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Why Not Email
Marketing? |
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Why Not Email
Marketing?
If you are currently participating in
other types of Internet marketing but not email marketing you
should seriously consider why you are avoiding this type of
advertising. This is important because email marketing can be
a very important part of an Internet marketing campaign. Many
business owners avoid email marketing for fear of being
accused of spamming. Internet markets may not have a clear
understanding of what is spam and what is not so they avoid
participation in email marketing campaigns to avoid the
potential for being labeled a spammer.
Why are Internet marketers so afraid of
being accused of being purveyors of spam? This is a common
fear for a number of reasons. First of all there may be harsh
penalties associated with sending spam emails. Recipients of
spam have the option of reporting the spam to their Internet
service provider who will investigate the validity of the
claim. If the originator of the email is determined to be a
spammer there can be harsh consequences.
Internet marketers are also afraid of
email marketing because they believe it will not be well
received by potential customers. This is an important concept
because Internet users are bombarded with spam each day.
Receiving this quantity of spam each day can be frustrating
and can anger some Internet users. These Internet users are
not likely to be receptive to email marketing. The fear that
these potential customers will view email marketing and stray
to competitors keeps many Internet marketers from taking
advantage of this type of marketing
strategy.
However, it is important to note that
despite the prevalent problem with spam, many Internet users
are quite receptive to email marketing. This is especially
true in situations where they specifically requested to
receive more information from the business owner regarding his
products and services. Potential clients are particularly
receptive to email marketing which provides something of value
to the recipient of the email. Emails which contain in depth
articles, useful tips or product reviews may be appreciated by
consumers.
Additionally, items such as e-newsletters
and correspondence courses offered via email can be of
particular interest to potential customers. E-newsletters are
typically longer documents than traditional email marketing
pieces and can provide a great deal of additional information
to the email recipient. Email correspondence courses may be
offered in short segments and typically amount to a
significant amount of information which is likely to be
greatly appreciated by the email recipients.
One final way to prevent email recipients
from viewing your email marketing efforts as spam is to only
send the emails to recipients who register with your website
and specifically request for you to send them additional
information and promotional materials. This opt in formula is
ideal because it ensures you are not wasting your email
marketing efforts on recipients who are not interested in your
products or services. It also ensures the recipients of the
email marketing campaign do not view the informative and
promotional materials they are receiving as spam. This
technique for compiling an email distribution list is quite
effective but it is important to remember you should always
include information on how recipients can opt out of receiving
future emails, www.Automatic-Responder.com
is a great service to help with this. This is important
because the email recipients may have once been interested in
receiving marketing emails but over time this may change. If
they are no longer interested in these emails, they may begin
to view the emails as spam if they are not given the option of
being removed from the distribution list.
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