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Using Advertising in
Email
Marketing |
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Using Advertising in Email
Marketing
The subject of whether or not it is
acceptable to use advertising in email market is hotly debated
with some Internet marketers being strongly in favor of
placing advertisements in email marketing while others are
strongly against the use of advertisements in email marketing.
Still others take a more neutral stance and are not either
firmly for or against the use of advertising in email
marketing. This article will take a look at both sides of the
argument and allow the reader to formulate his own opinions on
whether or not this subject is worthwhile.
There are some Internet marketers who are
strongly in favor of the use of advertisements in emails
distributed for marketing purposes. Those who favor the use of
advertisements view the sale of advertising space on email
marketing materials such as emails or e-newsletters as a way
to generate profit from the email marketing itself. They also
believe this tactic puts less pressure on the Internet
marketer to meet the expectations of the members of the email
distribution list because the emails are already generating a
profit even if they do not entice the email recipients to make
a purchase.
Those who are firmly against the use of
advertising in email marketing feel as though this makes the
advertisements seem more like spam and less like marketing
materials or useful information. Those on this side of the
fence feel as though any advertisement in an email marketing
campaign should be subtle advertising for the products and
services offered by the distributor of the email and not
advertisements for businesses who have paid for an advertising
spot on the email. They believe the original emails are
acceptable but additions to them are spam.
Still others are someone in between on
the debate regarding whether or not advertising in email
marketing is acceptable. In most cases these individuals
believe it is acceptable for there to be advertising as long
as it does not overshadow the original intent of the email.
This middle of the road concept implies the Internet marketers
are not firmly for or against the concept of placing
advertisements on emails distributed fro marketing purposes.
The information in this article is rather
vague by intention because it leaves more of an opportunity
for the reader to form his own opinion. This is important
because the subject is largely a matter of personal
preference. Each reader must decide for himself whether or not
he agrees with one side or the other or chooses to take a
middle of the road stance. The opinions of readers of this
article may be influenced by whether or not they are
considered to be marketers or consumers. This is significant
because it can impact the preferences. For example consumers
may be less likely to appreciate advertisements in emails
intended for marketing purposes because they feel it distracts
from the original products. However, marketers may be more apt
to be accepting of advertising because they can understand the
financial gain which is possible. When evaluating opinions
about the use of advertising, it is important to note whether
or not the individual offering the opinion is involved in
advertising. It might be more worthwhile to seek out opinions
from consumers only as they are more likely to share the
beliefs of your potential customers.
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