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Is Your Email
Marketing
SPAM? |
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Is Your Email Marketing
Spam?
Email marketing can be very effective as
long as it is not viewed as spam. This is critical because
when your email marketing is viewed as spam, it will not
likely be read by the recipient and may not even reach the
recipient if it is trapped by the Internet service providers
spam filter. For this reason it is critical for business
owners to work hard to ensure the email marketing they use is
not viewed as spam by either the recipient or the recipient’s
Internet service provider. This article will take a look at
email marketing and specifically how business owners can
ensure their emails are not viewed as spam.
The distribution list for an email
marketing campaign is one of the critical elements which can
help to ensure the emails sent by the business owner are not
viewed as spam. Before this can be accomplished it is
important to understand exactly what spam is. Spam is
essentially email which is unsolicited and sent for the sole
purpose of advertising or promoting a product or service.
Internet users receive mass quantities of spam on a daily
basis. For some Internet users this quantity of spam is a huge
source of frustration. Other Internet users have become so
used to the amount of spam they receive that they barely even
notice these emails. Neither of these scenarios bode well for
business owners who are using email marketing campaigns to
promote their products or services. Internet users who are
angered by these spam emails may react harshly and report your
emails to their Internet service providers. Internet users who
do not even notice spam are likely to either automatically
delete your emails and may block your email address to prevent
future emails from getting through to them.
Paying special attention to your email
distribution list and only including recipients who had
specifically asked for additional information will help to
keep your emails from being viewed as spam. One way to acquire
email addresses for the purposes of orchestrating an email
campaign is to ask interested customers to register with your
website and specify whether or not they wish to receive future
emails with additional information, advertisements or other
useful tips. This ensures the recipients of your emails are
genuinely interested in your products and services and are not
likely to view your emails as spam.
Another way to ensure your emails are not
viewed as spam is to offer recipients the option of being
removed from the distribution list with each email. This is
important even when the recipients specifically asked to
receive these emails because they are entitled to change their
opinion at any time. Offering the email recipients the
opportunity to remove themselves from the email distribution
list whenever they want is worthwhile because it allows
recipients to have some control in the situation. This is a
stark contrast to spam in which the recipients feel as though
they have no control over the situation and no way to stop the
spam from bombarding their inboxes on a daily basis.
Finally, business owners can help to
ensure their email marketing campaign is not viewed as spam by
including quality content in the emails they send to the
recipients on the email distribution list. This may include
providing feature articles, product reviews or a series of
short useful tips which will likely be of interest to all who
receive these emails. These emails may also include a soft
sales pitch but this sales pitch should not be the focus of
the emails. Putting too much attention on the advertising is
likely to lead the recipients to assume the email is nothing
more than spam. Conversely, providing quality information
which is useful to the recipient and subtly urging them to
perform an action such as making a purchase or investigating
the details of a product can make the email seem much more
worthwhile and less like spam.
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