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When
to Buy Now
and When to Bid |
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When to "Buy Now" and When to
Bid.
You will often find yourself facing the choice
of whether to pay a fixed price or keep on bidding. This
choice might be presented to you in a single auction, or you
might be choosing between different auctions of the different
types. So should you use that 'Buy it Now' button or keep on
trying to outbid everyone else? It's all a question of
weighing up the advantages and
disadvantages.
Buy it Now.
- The Advantages.
When you use Buy it Now, you know the asking
price and you can take some time to decide whether to pay it
or not - you can even negotiate. You don't need to keeping
your eye on the auction, or get caught up in the last-minute
bidding frenzy that is now inevitable on any popular item. Not
only that, but the seller will be happy to get a fixed price
for their item, and they're likely to nicer to you than usual.
Some sellers can be a little resentful when they feel that you
got a little too much of a bargain on their
item.
- The Disadvantages.
You will almost certainly pay more for the item,
especially with more expensive items. Also, it takes some of
the fun out of eBay. Aren't you there for an auction, after
all? If you want to pay a fixed price then there are thousands
of online stores you could be visiting. It's like pressing
'collect' instead of 'gamble' on a fruit machine: it's the
boring option. But then, maybe that's what you
want.
These rules are relatively constant: there are
few times when using Buy it Now would allow you to get
something cheaper, or when bidding would be an easier way to
do it. In the end, as with so many things in life, it's a
simple question of price vs. convenience, and it's up to
you.
There are those times, though, when the
strategic use of the Buy it Now button can be a useful tool to
help you outwit your competition. If the current bid is almost
as high as the Buy it Now price, then why bid higher and keep
the contest going? Clicking that button is a no-brainer. The
same goes for times when a seller has, for some reason, set
the Buy it Now price only slightly higher than their starting
price for bids. Why bother to go through all the hassle of
bidding?
You might also find that there are times when
you should leave the Buy it Now button as a last resort: it
can be a useful way of ending last-minute contests with a
decisive 'this is mine' gesture.
In fact, there are all sorts of tricks you can
use on eBay, if you want to get ahead of the game. Remember
that most buyers on eBay are casual, and don't know what
they're doing: a little knowledge can go a long way in getting
you an advantage. Our next email will have a few tips and
tricks for
you.
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