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10
Tips for Increasing
Your eBay
Response |
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Wholesale Product
Sourcing"
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10 Tips for Increasing Your eBay
Response.
So you've got the buyer in front of your
auction, and they've read the description. They're must be
interested, or they wouldn't be looking… but just how can you
push them over that line and make them leave a bid? Read on
for some tips.
Improve your picture: In all that description
writing, you might have missed the vital importance of your
item's picture. A picture with bad lighting or an intrusive
background looks amateurish and won't make anyone want to buy
from you.
Add an About Me page: You'll be surprised how
much you can reassure bidders just by creating an About Me
page and putting a little bit about yourself on your business
on there. You can also have a few special offers there for
people who bother to look at the page, and let people
subscribe to your mailing list so that you can email them
updates.
Use SquareTrade: Signing up at SquareTrade and
displaying their logo on your auctions shows that you are
committed to have them resolve any disputes that arise. You
always see this on PowerSellers auctions - it makes you look
more professional.
Write terms and conditions: Have the 'small
print' clearly visible on all your auctions, giving details of
things like shipping times and prices, your refund policy, and
any other business practices you might have. This helps build
confidence with buyers.
Show off your feedback: Copy and paste a
selection of the feedback comments you're most proud of to
each item's description page, instead of making bidders go and
look for it. If you have 100% positive feedback, be sure to
write that on every auction too.
Add NR to your titles: If you have extra space
in a title, put 'NR' (no reserve) on the end. Bidders prefer
auctions that don't have a reserve price, and doing this lets
them see that yours don't.
Benefits not features: Make sure your
description focuses on the benefits that your item can give to
the customer, not just its features. This is a classic sales
technique. If you have trouble with this, remember: 'cheap' is
a feature, 'save money' is a benefit.
List more items: If you want more people to
respond to your items, then list more items! You might find
you have better like listing items at the same time, instead
of one-by-one. There's no need to use a Dutch auction - you
can just keep two or three auctions going at once for an item
you have more than one of in stock.
Accept unusual payment methods: To reach those
last few buyers, accept payment methods that many sellers
don't, like cheques.
Buy some upgrades: The best upgrade is the most
expensive one, which makes your item appear first in search
results. In crowded categories, you might find that this is
worth the money.
Once you've got some buyers, you want to keep
them coming back to you. The next email will show you how to
turn one-time buyers into long-term
customers.
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