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Title Writing Tips |
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eBay Title Writing Tips.
Trying to be help your buyers find your auctions
can be a truly daunting task. Most people only search eBay by
title, not by description, and that means that you only have
those 55 characters of the title to cover all the possible
search terms. That's not easy. In this email, I'll give you a
few pointers.
Don't bother with eBay clichés: There are plenty
of eBay auction titles that say things like "Super rare camera
wow look low price". These are stupid things to put in your
title, as no-one is going to search for
them.
Think like a buyer: If you were looking for your
item, then what exactly would you type into that box? If you
think it'd help, try searching yourself to find someone else
selling your item. What were the first things you thought of
typing?
Think like other sellers: Keep an eye on which
sellers are doing best with items like yours, and try to copy
their title styles - if it works for them, it can work for
you.
Be specific: You should be sure to write the
item's brand and specific model number in the title, as people
will often search only for this information. Make sure that
you also say exactly what the item is.
A Few Examples.
Here are a few examples of good titles. They're
real, and they're on eBay right now, making their sellers
money. So what makes them good?
"Dell Latitude Laptop P3 500mhz Notebook PC
Computer"
If you know about computers, you'll know
instantly what this auction is selling. It has manufacturer
(Dell) and product line (Latitude), followed by a few
technical specifications (P3 500mhz is the processor speed).
Notice also that the title includes the four words 'laptop',
'notebook', 'PC' and 'computer', as the seller wants people
looking for any of those words to see his
auction.
"OASIS Don't Believe the Truth CD Album
(New)"
This auction for a CD is well formatted: it
gives the artist name in capital letters, followed by the
album name. It then manages to include the two key words 'CD'
and 'album', as well as the word 'new' - that means that
anyone searching for 'new oasis cd', 'oasis new album' and so
on will find this auction.
"1840 Penny Black stamp, certificate, four
margins"
Here's a slightly more obscure one, from the
exciting world of stamp collecting. A penny black is one of
the oldest and most famous stamps. It uses a few key words
that collectors will consider important: 'four margins'
indicates that the stamp has been cut out with some margins
around it and so isn't damaged, and 'certificate' tells you
that the item has a certificate of authenticity - it's a real
penny black. Remember to use every bit of space to squeeze in
as much important information as you can in the
title.
So now that you've written a winning title, you
need to start on a great description. The next email will show
you how.
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