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How
to Use eBay
to Grow Your
Other
Businesses |
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Wholesale Product
Sourcing"
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How to Use eBay to Grow Your Other
Businesses.
Most of the people who make money from eBay
don't actually make all of that money on eBay. There are all
sorts of ways you can use eBay to give your existing
businesses a helping hand.
The Supply Side.
If you have any leftover stock or used items
from another business you run, then why not sell them on eBay?
You can make this a regular thing, using it to get rid of
things that won't sell for the premium you ask for in a shop,
or items that are no longer in demand in the town or city
where your business is based.
You can really make a lot of money this way, if
you know what you're doing. You will, of course, already be an
expert in the items you're selling, as you use them in your
business, and you'll know that the items are of high enough
quality to be sellable. This is a whole new market for your
old inventory!
Not only that, of course, but remember that your
good eBay reputation will make you a great buyer! If there's
ever anything you want to get for your business, the chances
are you'll be able to get it on eBay for a
discount.
The Sales Side.
Here, though, is where the true power of eBay
lies. eBay give you an 'About Me' page, where you can write
anything you like and link anywhere you like. This means that
you can get traffic to your business' website by linking to
your website from your About Me page and linking to your About
Me page from each auction.
To create an About Me page, just click on
'Community' on the toolbar, scroll to the bottom of the page,
and click 'Create an About Me page'. You then get the option
to either enter your own HTML or let eBay guide you through
the process. All you need to do is write a little about your
website, link to it, and you're done - you'll notice that more
people start to come to your site straight
away.
There are thousands of people who swear by this
technique to drive traffic from eBay to their website - with a
little persuasive sales copy on your site, they say, you can
sell directly to buyers, cutting out the eBay middleman.
What's more, all the traffic you'll get will be targeted -
because the people who click through were interested in your
auction to begin with.
This can be a really powerful technique,
especially if you've already got an e-commerce site. Even if
you haven't, you might find it worth your time to set up a
website that does nothing but list your eBay inventory with a
few dollars off each item, with a PayPal 'Buy Now' button for
each item. Then simply make the link to your About Me page
read 'Visit my website for even more bargains!', and you're
done.
Now that you've seen how to drive visitors to
your website, maybe you'd like a little help getting your
auction in front of buyers. That's why our next email will
show you the secrets of taming the eBay search
engine.
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