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What's Your eBay
Reputation Really
Worth? |
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What's Your eBay Reputation Really
Worth?
Your eBay reputation is everything you are on
eBay - without it, you're nothing. Your reputation is worth as
much as every sale you will ever make.
If you've ever bought anything on eBay (and the
chances are you have), then think about your own behaviour.
Buying from a seller with a low feedback rating makes you feel
a little nervous and insecure, while buying from a PowerSeller
with their reputation in the thousands doesn't require any
thought or fear - it feels just like buying from a
shop.
A Bad Reputation Will Lose You
Sales.
In fact, a bad reputation will lose you almost
all your sales. If someone leaves you negative feedback, you
will feel the pain straight away, as that rating will go right
at the top of your user page for everyone to see. Who's going
to want to do business with you when they've just read that
you "took a month to deliver the item", or that you had "bad
communication and sent a damaged item"? The answer is no-one.
Your next few items will need to be very cheap
things, just to push that negative down the page. You might
have to spend days or even weeks selling cheap stuff to get
enough positive feedback to make anyone deal with you
again.
It's even worse if you consistently let buyers
leave negative feedback - once you get below 90% positive
ratings, you might as well be invisible.
You Can't Just Open a New
Account.
Besides eBay's rules about only having one
account, there are far more downsides than that to getting a
new account. You literally have to start all over again from
scratch.
You won't be able to use all the different eBay
features. Your existing customers won't be able to find you
any more. Your auctions will finish at a lower price because
of your low feedback rating. Opening a new account is like
moving to a new town to get away from a few people who are
spreading rumours about you: it's throwing out the baby with
the bathwater.
A Good Reputation Will Get You
Sales.
When a PowerSeller tells me something, I tend to
believe them. They can be selling a pretty unlikely item, but
if they guarantee it is what they say it is, then I trust them
- they're not going to risk their reputation, after all. This
is the power of a reputation: people know you want to keep it,
and they know you'll go to almost any lengths to do
so.
This is true even to the point that I would
sooner buy something for $20 from a seller I know I can trust
than for $15 from someone with average feedback. It's worth
the extra money to feel like the seller knows what they're
doing, has all their systems in place and will get me the item
quickly and efficiently.
You really will find selling on eBay so much
easier, and there's only way to get a good reputation: make
sure you please your customers every time. But some customers
can be, well, just a little difficult to please. In the next
email, we ask: is the eBay customer always
right?
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